Logo Issues When Using White-Labelling

If you're experiencing issues with logos not displaying properly in your emails, it's likely due to one of three common factors: using an unsupported format, poor resolution, or an incorrect aspect ratio.

Image Format

Why SVG Images Aren’t Supported in All Email Clients and What You Can Do About It

When it comes to adding visuals to your emails, selecting the right image format is key to ensuring your message is displayed perfectly across all devices. Two commonly used formats are SVG (Scalable Vector Graphics) and PNG (Portable Network Graphics). Both offer distinct advantages depending on your needs.

SVG images are known for their ability to scale without losing quality, making them ideal for high-resolution displays and responsive designs. However, SVG is not universally supported by all email clients, which can lead to display issues for some recipients. On the other hand, PNG is widely supported across all major email clients, providing a reliable option for delivering consistent visuals to your audience.

What You Need to Know About SVG in Emails

SVG is an excellent choice for web content due to its ability to scale without losing quality. However, when it comes to email clients, the story is different. Many popular clients, such as Gmail, don't support SVG images. This means if you're using SVG in your email design, your recipients using unsupported email clients may not see your visuals as intended.

For a detailed breakdown of which email clients support SVG, check out this supplementary article.

Our Recommendation For Image Format: PNG

If you're looking for a universally compatible format, PNG is a safe bet. PNG images are supported by virtually all email clients, ensuring your visuals are seen by everyone, regardless of the platform they're using. While PNGs might not scale as cleanly as SVGs, they offer broad compatibility and can still maintain high visual quality.

Image Resolution and Aspect Ratio

If your email logos are appearing pixelated or unclear, it’s likely due to incorrect resolution or aspect ratio. For crisp, professional visuals, we recommend that your logo image be at least 450x450 pixels with a 1:1 aspect ratio. If you’re using a banner logo, aim for at least 450x150 pixels with a 3:1 aspect ratio. This ensures your logos look sharp and polished across all devices and email clients.